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Why Every Marketer Should Understand the Permission Curve
As published in DM News The concept of permission marketing has been around since commerce met the Guttenberg Press, but wasn't defined as such until Seth Godin penned his famous book 14 years ago,...
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Determining Perceptions of Marketing Permission Impact Marketing Success
RegReady has released a survey and infographic on the four types of marketing permission: implicit, secondary, explicit and none. The study surved 1,125 consumers and marketers about their...
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Consumers Demand Permission on Mobile
59% of consumers feel very strongly or strongly that they give their permission before they can be marketed to on their mobile device. 18% said no permission is needed. Source: Determining...
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Marketers' General Perception of Permission
57% of marketers feel very strongly or strongly that prospects and customers must give their permission before being marketed to. 25% of marketers believe that no permission is needed. Source:...
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Personal Income Affects Sensitivity to Marketing Permission
Consumers with higher incomes ($75K - $99K) are more insistent that marketers gain their permission than consumers with lower incomes ($0-$25K). Source Determining Perceptions of Marketing...
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RegReady Stat: B2B Companies Feel Less Strongly About Permission Marketing
B2B companies feel 12% less strongly than B2C companies that explicit permission is required for marketing. Source: Determining Perceptions of Marketing Permission Impact Marketing Success
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Citizens of Illinois Most Picky About Market Permission
Citizens of Illinois felt 16% stronger than the rest of the United States that their permission is needed before they can be marketed to on their mobile device. Source: Determining Perceptions of...
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Who cares more about permission marketing?
Some marketers at big and small companies have something in common - they both care less about permission marketing than their counterparts at mid-sized and growth companies. Our analysis of the...
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Permission Bites The Mailman
Consumers continue to get tired of junkmail however the U.S. mail is rated the lowest channel in its elasticity to permission. 63% of consumers feel very strongly or somewhat strongly that they give...
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Marketers are pulling a Steve-O
77% of marketers feel that a consumer purchase DOES constitute marketing permission. Conversely, 75% to 80% of consumers feel that making a purchase DOES NOT mean they can be marketed to on their...
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Does requesting product info mean you're giving your permission?
66% of marketers feel that when consumers request product information, download white papers or complete warranty cards without explicit opt-in, means they are also giving their permission to market...
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B2C Companies Feel Stronger About Implied Permission Practices
B2C companies felt 22% less strongly than their B2B counterparts that product information requests constitutes marketing permission. A deeper analysis reveals that B2C companies have a better...
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Consumers unknowingly give their marketing permission
You probably didn't realize that by requesting information, viewing a product demo, entering a contest or sweepstakes or simply by purchasing something you just gave your permission to a company to...
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Think grandma minds sharing her personal info with marketers? Think again!
Contrary to popular belief, consumers 55 and older feel 18% less strongly than other demographics about companies sharing their personal information for marketing purposes. Consumers 18 to 24 felt...
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Marketers Split on Whether Online Tracking is Ethical
Marketers are split down the middle on whether tracking customers online without their permission is ethical. According to our most recent survey, 41% of marketers found the practice acceptable while...
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Consumers Overwhelmingly Against Online Tracking
85% of consumers feel strongly or somwhat strongly that companies should not track their online behavior for marketing purposes. Women are 24% more concerned about their behavior being tracked online...
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Marketers Split on the Practice of Permission Marketing
According to our recent survey, Perceptions of Permission, marketers are split on the actual practice of permission marketing with 45% of marketers indicating they do practice permission marketing...
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Why Permission Marketing is a Good Idea
Permission Marketing is exactly what it sounds like: marketing that is executed with the permission of the individual. A marketer initiates this relationship by asking if an individual will agree to...
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Permission Marketing Must Be Transparent To Secure A Meaningful...
A recent article at Forbes states that marketing is out of step with the consumer. Businesses must understand that consumers are in control through information sharing and social media...
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